Pakistan-based JS Bank has become the first bank in the country to introduce self-service banking through a chat window in WhatsApp.

The service, which is completely free to use with no registration process, has been launched in partnership with Infobip and WhatsApp Business Solutions.

It will enable customers to explore the bank’s several products and services, locate branches, ATMs, JCash agents, and to lodge complaints.

JS Bank owns 345 branches in 172 cities across the country as well as an international branch in Manama, Bahrain.

Users across the world can now access the self-service banking channel, as various Pakistani banking apps stop work when they go abroad and require roaming telephone features.

Whatsapp chat banking is already available in various countries globally.

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JS Bank President and CEO Basir Shamsie said: “As a customer focused bank, it’s our duty to ensure that our customers are provided with the means to carry out banking services through any channel they desire.

“We are constantly seeking new ways and opportunities to meet customers at their preferred touch points and will ensure our customers are actively engaged on WhatsApp.”

Last month, Infobip has inaugurated an office in Karachi, the company’s second office in Pakistan and 65th office worldwide.