ING in Poland has unveiled a new online tool known as Test Your Idea that will allow entrepreneurs to trial their business ideas before their broader rollout.
Users can introduce their business with a short description or video on the Test Your Idea website, and then provide a target group questionnaire.
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An idea can be tested using a sample of at least 120 respondents matching the target audience.
A total of 110 aspiring entrepreneurs have already introduced their business ideas using the tool, prior to a more active promotion.
“In Poland, up to 60 percent of firms close within the first year. To help entrepreneurs better prepare, avoid mistakes, and help them take the first steps towards in setting up their own business, ING in Poland last month launched the online tool Test Your Idea,” the Dutch banking group said in a statement.
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