Indian IT major Infosys has agreed to acquire Brilliant Basics, a London-based product design and customer experience (CX) firm, for an undisclosed amount.

The deal forms part of Infosys’ strategy to establish a network of digital studios across the globe. The IT provider currently has digital studios in Bengaluru, Pune, New York, London and Melbourne.

Infosys said that the acquisition will boost its expertise in the financial services, retail and telco industries throughout Europe and the Middle East.

Infosys president and deputy COO Ravi Kumar S said: “Brilliant Basics will leverage the breadth and depth of Infosys Digital to drive Digital Transformation solutions, which connect our clients’ Systems of Record to new Systems of Engagement.”

The deal is slated to be wrapped up in the second quarter of fiscal 2018, subject to customary closing conditions.

Brilliant Basics founder and CEO Anand Verma said: “Being a key member of the Infosys family allows Brilliant Basics “bb” to enhance and scale the overall offering for our clients. Infosys has a unique vision and approach to partnership and acquisition, which will enable us to closely collaborate on Digital Transformation programs globally.”

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