India-based IndusInd Bank has launched an instant money transfer service, called QuickPay, to allow its customers send money instantly to their personal contacts and/or business parties through SMS, E-mail and social media platforms.

According to the bank, the new service does not require the beneficiary bank account details and the sender can simply go to the bank website and transfer money to the recipient instantly by just filling the e-mail Id or mobile number of the receiver.

Using the QuickPay platform, customers can also send E-Gift Cards to anyone, anywhere, anytime.

Customer can initiate a Quickpay transfer through the bank’s website or using the net banking instantly with a personalized message and with the choice of greeting, the bank said in a statement.

The bank added that Quickpay transfer will take place via NPCI’s Immediate Payment Service (IMPS Person to Account).

IndusInd Bank head savings digital & payments business Ritesh Raj Saxena said: "IndusInd Bank’s QuickPay service is aimed at delighting the customers in the digital age. This service empowers IndusInd Bank consumers to send money to anybody, anywhere on a real time basis via social platforms. Bank will also soon launch its Wallet based payment App."