Following accusations that YouTube is associated with extremist material, HSBC, as well as RBS and Lloyds, have pulled their online advertising from Google platforms
A recent investigation revealed that adverts from a range of well-known brands could appear next to content from extremist groups on YouTube. An ad appearing alongside a video earns the poster close to £6 per 1,000 clicks, meaning that brands could have unwillingly contributed money to extremists.
Speaking at the Advertising Week Europe conference, Matthew Brittin, Google’s European head, said: “I would like to apologise to our partners and advertisers who might have been affected by their ads appearing on controversial content.”
For more information, click here.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData