Following accusations that YouTube is associated with extremist material, HSBC, as well as RBS and Lloyds, have pulled their online advertising from Google platforms
A recent investigation revealed that adverts from a range of well-known brands could appear next to content from extremist groups on YouTube. An ad appearing alongside a video earns the poster close to £6 per 1,000 clicks, meaning that brands could have unwillingly contributed money to extremists.
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Speaking at the Advertising Week Europe conference, Matthew Brittin, Google’s European head, said: “I would like to apologise to our partners and advertisers who might have been affected by their ads appearing on controversial content.”
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