Indian private sector lender HDFC Bank has chosen Backbase to deliver its omni-channel digital banking platform, which will run both the bank’s online and mobile banking apps.

In the first phase of implementation, Backbase will integrate its modern digital banking platform with the bank's existing core banking and back-end applications.

“At the same time – by utilising Backbase's experience manager capabilities – the non-technical digital business teams within the bank will be able to create new products and efficiently run cross – and upsell sales campaigns – all without any IT support,” Backbase said in a statement.

HDFC Bank country head, digital banking, Nitin Chugh said: "Our digital banking objective is to provide our customers enhanced experience across all technology and digital touch points. Our efforts have been to introduce innovative products and services catering to different customer segment, keeping in mind security and convenience.

“We believe this new omni-channel banking platform, and mobile app developed by Backbase, will contribute to reinforce the Bank's position as the leader in retail banking in India."

Backbase CEO and co-founder Jouk Pleiter said: "HDFC Bank has a very strong track record in leveraging technology to make their business highly competitive. In that context we're very excited to partner with HDFC Bank to bring their retail digital banking operations to the next level, and strengthen their digital presence in India by supporting their customers with a true omni-channel banking platform and a seamless customer experience."

As of 30 June, 2016, HDFC had a distribution network of 4,541 branches and 12,013 ATMs in 2,587 cities/towns.