Fintech platform Goalsetter has raised $15m in a Series A funding round to offer financial education in the US.
Seae Ventures led the round, which was also joined by Fiserv, Mass Mutual, Sterling National Bank, Citizens Financial Group, Cuna Mutual Financial Group, and Astia Fund.
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The round was also joined by existing investor NBA player Kevin Durant along with new investments from Fearless Fund, NBA players Carmelo Anthony and Andre Drummond, and actors Anthony Anderson (Blackish), and Lance Gross (House of Payne).
Goalsetter seeks to provide families and K-12 youth with access to banking, savings, investing, and financial education tools.
Goalsetter will use the funding to further its B2B partnerships with corporations and financial institutions.
Financial institutions, fintechs, and insurance companies can use Goalsetter’s white-label platform and offer wealth management, debit card, and financial education tools to customers.
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By GlobalDataThe funding comes shortly after the launch of Goalsetter Invest, which enables users to trade in stocks. The fintech already offers savings accounts and debit cards.
Seae Ventures co-founder Tuoyo Louis said: “By enabling corporations and financial institutions to give every customer and employee they serve – from the mailroom to the boardroom – the gift of financial acumen, Goalsetter has become a disruptor for how future generations will learn money and build wealth.”
Meanwhile, Goalsetter has also formed a partnership with Fiserv to enable financial institutions to offer co-branded Goalsetter services to their customers.
Goalsetter founder and CEO Tanya Van Court said: “If we want to transform the bell curve of wealth in our society, we need to start by ensuring that the next generation of Americans is savers, investors and owners.”
