Ghana International Bank (GHIB), a London-based pan-African bank, has announced that it has partnered with engagement banking technology provider Backbase.
The partnership will underpin the bank’s digital transformation, accelerate innovation and, by allowing GHIB to create tailor-made solutions, provide an enhanced experience for the bank’s customers.
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The partnership will see GHIB adopt Backbase’s Engagement Banking platform to orchestrate customer engagement across the bank’s full range of channels.
Via the platform, GHIB is set to leverage Backbase’s Digital Banking capabilities to provide personalised banking experiences and self-service for its customers, as well as its Digital Sales capabilities.
Banks now need to respond to “exaggerated customer expectations”
Anas Bourani, Chief Technology Officer at Ghana International Bank, said:
“Now more than ever, banks need to respond to exaggerated customer expectations. Today’s environment emphasises how important it is to offer convenience and choice to adapt to changing behaviour.
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By GlobalData“Our digital journey, that we have set about with Backbase, has placed our customers at the centre of our digital investment, with Next-Gen technology being the critical driver in transforming our bank.
“Backbase’s flexibility, customer-centric user experience and impressive commitment to ongoing product development made them the natural partner for our digital investment, and the culture fit between our two companies is unmatched.”
According to Backbase, by leveraging its engagement platform and out-of-the-box accelerators across multiple business lines, GHIB’s innovation initiatives will also be supported, decreasing the bank’s time to go to market with new digital solutions.
The parties make “a genuine commitment to provide a best-in-class user experience”
Frank Uittenbogaard, Regional Vice President, Europe at Backbase, said:
“With a genuine commitment to provide a best-in-class user experience and drive growth based on its market knowledge and client relationships, GHIB’s people-driven approach aligns with the very fundamentals upon which Backbase is built.
“We are excited to be supporting GHIB as its strategic partner on its digital transformation journey.”
