GE Money in the US has become
the latest financial institution to offer its card customers
customisation technology, giving them the option to design and
personalise their cards.

The ‘Photocard’ technology, available for
eBay MasterCard and PayPal Plus credit card holders and supplied by
UK-based Serverside Group, enables customers to upload images and
photos which can then be used to adorn the front of their cards for
a cost of $4.95 per customisation. Serverside says the customised
cards generate loyalty, brand connection and encourage
front-of-wallet placement – in a recent statement, one of its
clients, Blom Bank in Lebanon, said usage was up 60 percent for
customised cards compared to non-personalised ones.

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Serverside provides customisation software
to over 200 financial institutions including Wells Fargo, ICICI
Bank and ING.

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