First National Bank (FNB) is launching eWallet eXtra, a mobile bank account that allows unbanked and underbanked South Africans to use a feature phone or smartphone to open a bank account without needing to visit a branch.
eWallet eXtra is being targeted at a market segment estimated at over 11 million.
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eWallet eXtra will have no monthly fees and consumers are not required to submit any paperwork, requiring only their name, surname and ID number on a mobile device.
FNB’s eWallet eXtra will go live in June.
Gugu Zikhali, FNB head of transaction products: mass market says:” “This is a simple, accessible and cost effective solution. If you are above the age of 16 and own a cellphone, you’ll be able to get a mobile bank account with a unique account number in less than three minutes, and you don’t need a bank card to transact.
“eWallet eXtra will enable users to send or receive deposits from individuals and other banks, store funds for an unlimited period, pay accounts and also buy prepaid products like airtime, data and electricity.
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By GlobalData“Users can also on send to other recipients and withdraw at any FNB ATM or at tills across participating SPAR stores, which also allow for over the counter purchases. The daily spend limit is ZAR3,000 ($250) and ZAR24,000 per month,” adds Zikhali.
eWallet eXtra users will be able to view their bank account balance and transaction history. Customers holding an FNB Connect SIM will be able to access eWallet eXtra for free as they do not need airtime. Full control and safety are also key features of eWallet eXtra and the first layer of security allows users to generate a PIN code to access their account. To safeguard customers, eWallet eXtra will not carry debit order functionality.
FNB says the success of eWallet eXtra will be due to its ability to address the gaps that the bank has identified in its analysis of entry-level bank accounts and its popular eWallet remittance service.
Pieter Woodhatch, CEO of FNB Easy says traditional bank accounts which carry monthly fees and accept debit orders, restrict clients to use cards, do not meet the unique needs of irregular income earners such as seasonal workers.
“This is why we have integrated some eWallet functionality into the eWallet eXtra mobile bank account. After an in-depth assessment of eWallet user patterns, we realised that in excess of one million users have been effectively using it as a bank account despite the fact that the solution was designed as a remittance service,” explains Woodhatch.
“We believe that eWallet eXtra is the ideal solution to address this important gap and based on the analysis of our customer base and research on financial inclusion, we estimate the size of this market to be in excess of 11 million,” he adds.
Woodhatch points out that digital adoption is the main solution to addressing the gaps in financial inclusion. “66% of regular eWallet users leverage digital platforms and mobile devices remain critical in extending banking services to unbanked and underbanked populations. Digital gives customers full access to their money and puts them in control,” Woodhatch concludes.
