US-based Farmers & Merchants Bank (F&M) has selected Newgen Software to transform its online account opening process.

Newgen’s application will be used to digitise the end-to-end automation of the bank’s personal and business customer on-boarding processes.

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By deploying Newgen’s application, the objective of the California-based bank is to enable every step of its customer acquisition process, ranging from omnichannel initiation to the actual opening of the account.

The application is developed on a low code automation platform and it will assist the bank in minimizing data entry and increase cross/up-sell opportunities for a smooth customer journey, the technology vendor said.

F&M Bank COO Melissa Lanfre said:“F&M Bank’s partnership with Newgen is critical in our ongoing strategic and financial commitment to creating leading-edge, best-in-class digital experiences for our clients.

“We realised early on that a seamless unified online account opening platform would be the key to taking our technology to the next level, and Newgen, with their smart insights, responsiveness, and customized POCs, was the clear choice for F&M.

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“Their application will provide new potential clients with an intuitive appointment scheduling interface and easy multi-channel onboarding, all within a warm, welcoming, and intuitive digital design framework.”

Newgen Software CEO Diwakar Nigam said: “Newgen is committed to enable F&M’s digital transformation journey.

“From the beginning our approach was to work closely with them and build a tailor-made yet flexible offering for a robust online account opening application. F&M team has been a terrific partner in this journey, and we look forward to helping them in their growth initiatives.”

In January 2019, Farmers & Merchants Bancorp completed the merger with Limberlost Bancshares following the receipt of all pending regulatory and shareholder approvals.