Tennessee-based First Horizon Bank has selected FIS to improve its loyalty programme and drive customer experience.
The lender selected FIS Relationship Rewards solution which rewards accountholders based on total value of their relationship with the bank. It will be used to create a programme for First Horizon Bank’s 1.5 million consumer accounts.
Additionally, the FIS solution can be configured to offer customised loyalty programmes based on purchasing patterns of the customers.
First Horizon Bank executive vice-president of consumer banking Tammy LoCascio said: “We are providing our customers today with more financial products than ever before, and our rewards program needs to keep pace with our products.
“The FIS Relationship Rewards solution allows us to go beyond traditional loyalty programmes to reward customers across our full suite of products.
“We are confident this new solution will help us enhance our customer relationships and attract new ones as First Horizon continues to expand our product portfolio.”
With more than $40bn in assets, First Horizon Bank is one of the leading banks in the Southeast region with 300 branch locations.
The plan to upgrade its customer rewards programme was part of its strategic growth plan.
Last month, the bank signed a deal to acquire 30 SunTrust Banks branches. The transaction involves a transfer of nearly $2.4bn in deposits.