UK-based Ezbob has introduced a new modular SaaS platform to transform customer acquisition processes in the digital banking sector.

The new platform called Ezbob Express primarily focuses on providing the financial institutions with the flexibility of filling gaps in their digital transformation strategies.

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According to the company, Ezbob Express will also facilitate credit and risk decision making and growth of embedded finance.

The new modules are UX & Process Design, Compliance & Authentication, Credit & Risk Decisioning and Product Recommender.

Ezbob founder and CEO Tomer Guriel said: “It is essential for us to be in tune with market changes and provide solutions that fit current demands. The conversations we are having with clients confirm the acceleration of digital transformation due to the Covid-19 pandemic, and the importance of intelligent customer acquisition.

“The consensus is that the application and onboarding process needs to be as easy and intuitive as Amazon and Netflix, and this is enabled by using analytics to provide a better customer experience and enhance profitability.

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“Ezbob Express allows financial service providers to transform their customer onboarding into a streamlined, automated digital journey – reducing customer input by 75% and increasing completed applications by 400% – a quick and seamless process.”

Founded in 2011, Ezbob focuses on using advanced AI-powered analytics and open banking data to expedite customer acquisition process.

The company provides digital onboarding services to several lenders including Santander, NatWest, Metro Bank, PayPal and Virgin Money.