Equity Bank in partnership with American Express has launched new American Express cards in Kenya.

Touted to be the first American Express cards in the country, the Equity Bank American Express Green Card and the Equity Bank American Express Gold cards will reportedly offer rich rewards and benefits.

The Green Card offers a range of retail and lifestyle benefits and is ideal for those who will mainly use their card to spend at local merchants in Kenya.

The Gold Card offers an additional tier of travel and lifestyle benefits and is particularly suited to those who are more frequent travellers or more likely to spend on leisure such as dining out.

Both the cards offer automatic enrolment to Membership Rewards, the loyalty programme from American Express. They also enable the cardholders to revolve their balance on the card, giving them the convenience of an extended payment option.

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Under the partnership, Equity Bank will have exclusive rights to issue American Express cards in Kenya, Uganda and Tanzania. The bank also acquires merchants on to the American Express network in these countries.

James Mwangi, Group CEO of Equity Bank, said: "At Equity Bank, our mission is to best serve and meet the financial needs of our more than nine million customers, our association with American Express, a world leading payments company, is therefore part of this mission to deliver nothing but the best card solutions."