Emirates NBD has implemented Gemalto’s Mobile Suite solution to enhance and protects its online and mobile channels in the Middle East.

The platform features ‘Smart Pass’ service to accelerate the authentication of digital banking transactions by doing away with the need for customers to wait for a one-time password.

The Dutch digital security firm said that the bank’s customers in the UAE who opt to use Smart Pass just have to activate the service from their mobile device and then receive a unique four-digit PIN.

Emirates NBD group COO Abdulla Qassem said: “Emirates NBD’s continuous investment in cutting-edge security solutions reflects our commitment to customers to feel completely secure when they bank with us. The implementation of our ‘Smart Pass’ solution leveraging Gemalto’s Mobile suite helps us offer a new level of digital banking security for our customers, a crucial step forward in our digital transformation plan.

“This highly flexible, scalable solution reinforces our reputation as a trusted, secure, innovative and customer-focused bank in the region offering customers the ability to securely authorise transactions online and via their mobiles without having to depend on a SMS.”

Gemalto digital banking director for CISMEA region Marwan ElNakat said: “Linking perfectly with wider initiatives such as the UAE’s ‘Smart City’ programme, the commitment to world-class digital banking further supports Emirates NBD’s role as a regional ambassador for economic and social progress.”

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