East West Bank, a Southern California-based independent bank, has selected Pintec Technology to support its digital transformation plan.

The bank will utilise the vendor’s s big data and artificial intelligence technologies to offer tailored services for its Chinese and Chinese-American customers.

The services will span a range of areas including application process, interactive design, information collection, identification and verification, as well as client retention.

The aim is to enhance the customer acquisition capability of the bank.

Commenting on the partnership, East West Bank executive vice president and head of consumer and digital bank Catherine Zhou said: “East West Bank is devoted to digital banking innovation to bring a superior mobile banking experience to our customers–especially Chinese clients in and coming to America–and to boosting the efficiency of cross-border financing.

“PINTEC is a valuable collaborator in our digital transformation drive, which requires not only the application of new technologies, but also breakthroughs in business process, technology framework, and integration of innovation and business value.”

Later, the two parties plan to cooperate in mobile product innovation, payment, and business operations.

East West Bank is part of East West Bancorp.

The bank has over 130 locations in the US and Greater China.