Deutsche Bank is launching a cashback loyalty scheme for account holders in India, worth up to $21 a month per customer.
Customers can earn loyalty points by making payments such as online utility bills, debit card purchases, and direct debits on mortgages using their Deutsche Bank account. For example, 10 points – equivalent to $0.17 – is earned for paying a monthly salary into the account, with a maximum of 1,250 points available each month (amounting to $21).
The bank said the programme aims encourage bank account usage, particularly its online banking. "Whether customers pay credit card bills using Deutsche Bank Direct Debit facility, create a recurring deposit, order for a cheque Book or pay phone bills, all these transactions now will help earn Express Rewards," it said.
Customers must have maintained a quarterly balance of at least $419 in their savings account since April 2013 to be eligible for the scheme.
Deutsche Bank India has operated in India since 1980, and is based in Mumbai with branches in 14 locations. It offers personal and business banking services.