Danske Bank has agreed a four year deal
with the Danish Football Association (DBU) to become the major
sponsor of the Denmark national soccer team.
The sponsorship agreement will run from
January 2012 to July 2016.
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Tonny Thierry Andersen, head of Danske
Bank Denmark, said:
“This close partnership brings together
Denmark’s biggest bank and Denmark’s biggest sport.
“No other sport in Denmark has more active
participants, spectators and fans than football. The national team
especially has a unique power to unite many Danes.
“It is therefore only natural that Danske
Bank – whose customers include almost every third Dane – thus helps
to ensure a continuation of the broad popular support that
characterises the Danish national football team.”
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