Credit Mutuel has deployed IBM’s Watson technologies across 5,000 branches in France to enhance customer relationships.

The vendor said its Watson technologies will assist the bank’s 20,000 customer advisers across France, enabling them to manage customer e-mails, identify the most frequent requests and determine the level of request urgency.

Moreover, two virtual assistant applications will leverage Watson to enable advisers quickly offer customers information on savings, investments, and insurance products.

The deployment of the solutions follows a pilot with 150 client advisers in 20 branches of the bank. Later this year, the bank plans to use Watson technologies in several other services such as bank credit, health, personal risk insurance, and car credit insurance.

Credit Mutuel chairman Nicolas Thery said: “As a mutual bank with a strong local presence all over the country, we continue to invest in our branches to help advisors deliver more personal relationships with our clients, whether face to face, by phone, or digital.

“In this context, Watson is a perfect working partner to assist our professionals, augment their service quality and help them bring more value to clients.”

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