Commonwealth Bank is also the naming rights partner of the women’s football team. Credit: Alessandro Bogliari on Unsplash.

Commonwealth Bank and Cricket Australia have announced the renewal of their partnership for three more years for the development of the women’s game.

The lender has teamed up with Cricket Australia for over three decades and claimed that its investment has aided in the development of over 70 girls only leagues.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Commonwealth Bank added that since 2016 there has been a 70% growth in girls registered for club cricket and entry-level programs and over 40% growth in girls’ school competitions.

In the next three years, the bank plans to invest to promote gender equality and provide more opportunities through ‘The Next Innings: Accelerating Female Participation’ strategy.

The lender has also invested in cricket’s diversity and inclusion programs since 2017-18.

CBA group executive of marketing and corporate affairs Monique Macleod said: “Our goal is for cricket to be a sport for all and we hope to achieve this over the next three years by funding not only the women’s game but also delivering targeted initiatives to engage diverse and inclusive teams and communities.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Cricket Australia CEO Nick Hockley said: “We are incredibly grateful for all the support that Commonwealth Bank has given to cricket over the past 30 years and it is so exciting to continue our partnership at this time of tremendous growth and opportunity for the women’s game.”

Last month, Commonwealth Bank became the official naming rights partner of the Australian women’s football team, the Matildas, Junior Matildas and Young Matildas.