Commonwealth Bank becomes the Official Partner of the MiniRoos.

Commonwealth Bank of Australia (CBA) has become the official naming rights partner of the Australian women’s football team, the Matildas, Junior Matildas and Young Matildas.

Under the four-year partnership, CBA will invest millions of dollars into elite women’s football and grassroots initiatives (MiniRoos) around the country to accelerate the games’ development pathways.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

MiniRoos is a programme that introduces kids aged 4-11 to football.

The partnership, which was announced in April this year, makes the lender the largest investor in Australian women’s football.

Matildas stated that over 150,000 girls play every year and the number of participants taking up football is growing rapidly in local communities nationwide.

With the FIFA Women’s World Cup Australia & New Zealand 2023 on the horizon, it expects the partnership to boost participation number and growth in all aspects of women’s football.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

CBA Group executive of marketing and corporate affairs Priscilla Brown said: “Women’s football has become one of the fastest-growing participatory sports across the country and I’m proud that our investment will be able to support even more opportunities for women and girls to play a game they are passionate about at the highest levels.”

Football Australia head of women’s football, Women’s World Cup Legacy & Inclusion Sarah Walsh said: “We want to ensure every boy and girl has a great experience in the game they love and remain focused on building a legacy for our sport by providing girls with a pathway and inspiring them to play elite football.”

Last week, CBA launched its buy-now-pay-later (BNPL) platform, dubbed StepPay to enter the BNPL market.