CitiFinancial, the
consumer lending arm of Citigroup and the largest consumer loan
company in the US, is to rebrand itself as OneMain
Financial.
Citi aims to rebrand its 1,300 US-based
CitiFinancial branches by July, as it continues its efforts to sell
the division.
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CitiFinancial said that the OneMain name
“reflects and reinforces” its local business model and commitment
to customers.
CitiFinancial’s CEO Mary McDowell said:
“We have a long history of helping consumers. The past couple of
years have been difficult for a lot of people. Many lenders, in
fact, have closed their doors altogether. But CitiFinancial has
remained steadfast in support of our customers in more than 1,300
communities across the country.
“As OneMain Financial, we’ll continue our
proud heritage of providing personal and home equity loans, and
working face-to-face with our customers to provide straightforward,
customized solutions that meet their needs.”
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