Citibank’s Romanian unit has launched Citi’s
first smart banking branch in EMEA.

The branch is based in Romania’s capital,
Bucharest.

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The Eastern European country is one of Citi’s key
markets and the opening of the smart banking branch is part of the
bank’s strategy to grow its retail banking business in the
country.

The launch follows the opening of such branches
in New York, Tokyo, Hong Kong and
Singapore.

Citi Romania’s smart banking branch has an ATM
that dispenses the local currency, lei, as well as euros.

It also features a 24-hour video conferencing
service through which customers can contact a financial advisor
seven days a week and terminals for online transactions.

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Other services and items in the branch
include:

  • a Citibank online terminal, a workstation with
    Apple display, where the customer can access the Citibank website
    and perform transactions online;
  • an electronic Sales Wall – interactive 46″
    touch-screen with Citibank   products and services
    presentation;
  • an LCD wall showing an updated collection of
    news feeds, stock indexes, FX rates and product information;
  • an electronic brochure – an interactive brochure
    on Apple Ipad presenting Citibank products and services, and
  • wireless network – available for all customers
    of the mall.