Citi Retail Services has signed a multi-year deal with Wawa to launch a private label consumer credit card program for Wawa customers.

Under the new agreement, Citi will be responsible for managing and servicing the portfolio of accounts.

The latest deal marks the fourth new card relationship and seventh contract renewal announced by Citi Retail Services since the beginning of 2014.

Citi Retail Services managing director for business development and strategy Craig Vallorano said: "Wawa customers will soon have a credit card to call their own. Wawa has a differentiated and growing business with a strong retail brand and loyal customer base.

"This card program will give Wawa customers a convenient payment option with an enhanced value proposition on fuel purchases. We look forward to working with such an innovative, customer-focused company that, like Citi, has a long history of meeting customers’ changing needs."

Wawa chief people and CFO Cathy Pulos added: "This new credit card was specifically designed to enhance the customer experience by adding value and simplicity to our customers’ transactions, specifically around the purchase of fuel. We look forward to launching this venture, making fuelling up and checking-out better than ever before."

Based in Pennsylvania, Wawa owns and operates over 700 convenience stores (over 450 providing gasoline) across five Mid-Atlantic states as well as Florida.