Citigroup has extended its mobile banking
service to the United Arab Emirates (UAE).

Citi customers will be able to view
account transactions, transfer funds, pay bills and locate Citibank
branches via the service.

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According to Citi, it is the first bank in
the UAE to launch a ‘thick’ and ‘thin’ version of mobile-banking at
the same time.

The Citi m-banking app is available for
Apple, BlackBerry and Nokia smartphones. Customers do not have to
register for the service separately and can sign on using their
existing Citi online account details.

As an introductory promotion, Citi is
giving away a Samsung Galaxy Tab each day for three months to Citi
Mobile users.

Sanjoy Sen, Citi’s Consumer Bank Head for
the Middle East, Pakistan and North Africa said:

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“Citi Mobile is a new
paradigm in banking convenience and goes along with the growing
needs of a sophisticated client base.

“It adds to Citibank’s
spectrum of access channels designed to meet our customers’
different lifestyles and growing needs, whether through branches
and financial centres, or through the convenience of services
offered by CitiPhone (Call Center) and online banking.”

Citi said that research
showed that 50% of customers perceive mobile banking service as an
added value, while 40% of those surveyed intend to use the service
if made available to them.

There are around 6.7m
mobile phone subscribers in the UAE with more than 10% using 3G
services in the country.

Last year, Mashreq topped Apple’s
UAE iTunes finance category download chart for its mobile banking
application.

Other m-banking launches
in the country in the past year include Abu Dhabi Islamic Bank;
last July it rolled out interactive mobile financial services
through telecom firm Etisalat’s Unstructured Supplementary Service
Data technology.