American banking giant Citi has launched voice biometrics authentication for its consumer banking customers across Asia Pacific.
The technology will allow the bank to identify customers through their voice print.
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The technology will allow customers calling into the bank’s contact centres have their identity automatically verified within 15 seconds or less compared to the current time for the procedure of about 45 seconds.
The lender said that clients can opt to enroll by recording their voices, which the bank will use to generate and store their voice prints for matching subsequent calls.
The voice biometrics authentication service has already been rolled out in Taiwan, with Australia, Hong Kong and Singapore to follow in the coming weeks.
The technology will be deployed in all 12 of the bank’s consumer banking markets in Asia Pacific.
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By GlobalDataCiti Asia Pacific head for consumer banking Anand Selva said: "The voice biometrics authentication capability underscores Citi’s focus on technology to better serve our customers. We know that remembering different PINs and answering multiple questions can make the process frustrating.
"With this new capability, we offer our customers a faster and more secure authentication for a better customer experience."
Citi has nearly 15 million consumer banking customers in Asia Pacific.
