Cardlytics has announced it is to launch a new programme with Lloyds Bank, giving customers 5-20% cash-back on purchases by using their debit or credit card on targeted offers.

Lloyds Bank customers will receive offers to customers under the ‘Everyday Offers’ brand through online and mobile banking channels.

Consumers activate the offers through a single click and there are no vouchers to print or codes to enter.

The programme is run a software as a service and no install or training is required by the bank.

Ashley Machin, digital banking director at Lloyds Bank said: "We are confident that Everyday Offers will be a very popular programme with our customers. We have worked hard to deliver tailored offers so that people can feel rewarded for the sort of shopping they already do.

"This is our way of saying ‘thank you’ to our customers as they earn cash-back that will be paid straight into their current account."

Charlie Humphreys, UK MD of Cardlytics said: "We are delighted to be partnering with Lloyds Bank. It is a move that extends our platform of targeted offers to millions of new customers.

"Cardlytics has been a great success for retailers in the US and the signs from our initial launch in the UK have been very strong. Retailers have been enthused by the insight and precision targeting offered by the model, together with the simplicity of participation.

"The ability to use an online media to generate measurable in store as well as online sales has been particularly valued, together with the high return on investment."

Cardlytics’ software provides offers to banking customers in a targeted way, based on their historical purchases.

This follows Cardlytics’ UK launch in September with Lloyds Banking Group owned Halifax.


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