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August 6, 2012updated 04 Apr 2017 1:05pm

BBVA launches Madrid branch with advanced multimedia signage system

Spains second-largest bank by assets, BBVA, has launched a new flagship branch in central Madrid with an advanced multimedia signage system, created by retail marketing agency John Ryan. The new BBVA signage system features a 63-foot exterior LED the largest of its kind in Spain and plays a mix of headline news, weather and bank promotions with regularly updated content with the aim of attracting passerbys to enter the store and sample the features available. John Ryans Messaging Manager digital signage platform has powered the LED, kiosks and media walls at BBVA and it also drives digital displays at several other BBVA retail locations across Spain and Portugal.

By Meghna Mukerjee

Spain’s second-largest bank by assets, BBVA, has launched a new flagship branch in central Madrid with an advanced multimedia signage system, created by retail marketing agency John Ryan.

The new BBVA signage system features a 63-foot exterior LED – the largest of its kind in Spain – and plays a mix of headline news, weather and bank promotions alongside regularly updated content, with the aim of attracting passerby’s to enter the store and sample the features available.

John Ryan’s Messaging Manager digital signage platform has powered the LED, kiosks and media walls at BBVA and it also drives digital displays at several other BBVA retail locations across Spain and Portugal.

The new BBVA Madrid store includes a series of touch-screen kiosks and tablet devices, which are fully integrated with a queue and appointment management system. Other features include advanced self-service devices known as ‘Abil’ and collaborative client-employee stations.

As of March 2012, the BBVA Group had EUR600bn ($743bn) in total assets, 50m clients, 7,466 branches and 111,306 employees.

 

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