Spain’s second-largest bank by assets, BBVA,
has launched a new flagship branch in central Madrid with an
advanced multimedia signage system, created by retail marketing
agency John Ryan.

The new BBVA signage system features a 63-foot
exterior LED – the largest of its kind in Spain – and plays a mix
of headline news, weather and bank promotions alongside regularly
updated content, with the aim of attracting passerby’s to enter the
store and sample the features available.

John Ryan’s Messaging Manager digital signage platform has
powered the LED, kiosks and media walls at BBVA and it also drives
digital displays at several other BBVA retail locations across
Spain and Portugal.

The new BBVA Madrid store includes a series of
touch-screen kiosks and tablet devices, which are fully integrated
with a queue and appointment management system. Other features
include advanced self-service devices known as ‘Abil’ and
collaborative client-employee stations.

As of March 2012, the BBVA Group had EUR600bn
($743bn) in total assets, 50m clients, 7,466 branches and 111,306


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