Bank of China and IBM have launched a new global online banking platform, leveraging big data and analytics in an effort to offer more tailored customer services.
The platform will address to over 100m customers worldwide and offer a brand new interface and functionality. According to the bank, with the new app, customers can access a centralised view of all accounts, and get local personalised services at anytime from anywhere. The site will fully integrate user information from mainland China, Hong Kong, Macau, Taiwan and over 30 additional countries where the bank operates.
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Jiang Xin, GM, e-banking, Bank of China, said: "Banking has entered a new era, transforming from simple transactions and delivery methods to new and improved sales and marketing channels. As demand continues to rapidly evolve, Bank of China is taking the lead to meet the unique, individual needs of our valued customers."
Ron Lefferts, VP, financial services sector, IBM Global Business Services, also added: "The proliferation of online and mobile technologies, and the big data generated from them, is enabling Bank of China to better understand, and even anticipate, customer needs."
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