Bank of China (BOC) Tianjin Branch has launched its first smart branch utilizing IBM big data and analytics, as well as mobile and social business tools.

This flagship branch will serve as the model for all future Tianjin Branch of BOC locations.

The branch includes a dedicated area for customers where they can experience the bank’s products and services through various terminals, which includes one for mobile banking.

The branch incorporates intelligent process management to monitor customer flow in surrounding branches in real time and divert customers into unoccupied branches nearby if necessary.

The branch also has the capability to track customer data from all interactive media in the branch and analyze it to gain better insight on customer needs.

At the same time, the branch features a remote bank teller for simple, standard transactions, as well as an interactive QR code wall to enable customers to purchase services or get additional information.

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