India’s third-largest private sector
lender, Axis Bank, has launched “MyDesign Card”,a card
personalisation tool for its customers, allowing them to customise
the design of their debit cards.
Jairam Sridharan, head of
consumer lending & payments at Axis, said: “By empowering our
customers to design their debit cards, “MyDesign” aims to promote
closer customer engagement with the bank.”
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The “MyDesign” function
enables cardholders to put a photo of a friend or family member, a
picture of a pet, an image of a special hobby or a snap of the
customer themselves onto their cards
Customers can also customise
the card background with an image of their choice from Axis’ image
library.
Axis has grown rapidly in the
past three years, doubling the size of its branch network from 644
outlets in 2008 to its current network of 1,390 outlets.
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