New Zealand based lender ASB Bank (ASB) has
expanded its social media presence by creating a page for itself on
Google+ Pages, after Google+ was opened up to businesses last
week.
Having an active presence on Facebook,
Twitter, YouTube already, Google+ was a “natural next step” for
ABS, as the lender has received “regular feedback” from its
community about “how useful it is to be able to engage with ASB on
Facebook and Twitter”, informed ASB’s general manager for
internet banking, Anna Curzon, in a statement.
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ASB already has 182 followers on its Google+
page and 143 members in its Google+ circles.
Curzon said, “Social media channels are
increasingly important to our customers so we moved quickly to take
advantage of the unique functionality of Google+, allowing us to
further listen and engage with our community.”
ASB has previously used a group video chat
service, Google+ Hangouts, with the aim of connecting with
customers taking part in the beta testing program for the ABS’s
Android app, which was released last month.
Curzon added that Google+ Hangouts helped ABS
“further understand how customers are using our products and
services”.
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By GlobalDataCurzon informed that the use of Google+
Hangouts was “enthusiastically received by our test group, and
allowed richer and more transparent discussions to take place with
multiple people across the country”.
