AIB selects Boxever to help drive enhanced personalised experiences for its customers.

Boxever, the personalisation platform, will work with AIB on a three year contract. The partnership forms another important step in AIB’s significant digital transformation project.

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AIB selects Boxever as it doubles down on its use of digital technology, and updating its infrastructure to facilitate demand. In particular, AIB has completely replaced its payments platform, retail payments platform, business payments platform and treasury platform.

In particular, the agreement reflects the bank’s continued commitment to digital excellence and optimising the customer experience.

AIB selects Boxever: reflects Boxever growth in financial services sector

Seamus Murphy, Chief Digital Officer at AIB, says: “Our customers’ expectations are shifting rapidly. We have to be agile and keep ahead of this change to continue to offer a market-leading experience. Boxever’s personalisation platform will help us to do just that. In particular, it allows us to reach our customers with the right message, at the right time and through the right channel.

“This partnership with an indigenous Irish company will add some of the industry’s best technology and expertise to our digital transformation effort.

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Dave O’Flanagan, CEO of Boxever, adds: “We’re really excited about partnering with AIB as we continue to expand our presence in the financial services sector. Together we will work to enhance the experience for AIB’s customers, and drive positive results throughout their business.

“It’s going to be fascinating to see the impact our industry-leading personalisation platform – powered by data and AI – will have for AIB and its customers as we move forward together.”

Transforming the customer relationship

Last October, Tomás O’Midheach, COO at AIB told RBI how the bank is transforming the customer relationship.

In particular, he focused on what he termed the complete, connected, consistent experience with the customer. That means that all products and services are on all channels, with the customer experience the same.

“We connected all the data in the back end and processed that data, and seek to get that back to the customer in real time. That process has really been the cornerstone of what we have been trying to do.”

Founded in 2011 Boxever has raised $19m in funding so far.  Investors include Polaris Partners, Silicon Valley Bank and Frontline Ventures.

Early Boxever clients include Air New Zealand, Emirates, Flybe, Finnair and Aer Lingus. Last year, it bagged a deal with a leading European insurer, one of its first deals outside of travel.