Millennium BCP, Portugal’s
second-largest bank, has re-launched ActivoBank to appeal to
‘young-at-heart clients’ who are IT-savvy and crave simplicity.

The new concept builds on the
tagline, ‘Simplicity’, by offering customers a new suite of
products and service channels which have the “prime objective of
simplifying the daily life of its clients”.

Carlos Santos Ferreira, the bank’s
chief executive, said: “This new value proposition is a stellar
example of the dynamism, modernity and innovation that have always
been fundamental to the growth and development of Millennium
BCP.”

“With this new initiative we aim to
reaffirm the importance of those values to the group,” Ferreira
added.

ActivoBank has already rolled out
the new brand to four branches in the country, with extended weekly
opening hours from 10am to 8pm.

The bank’s customers can also access
Millennium BCP’s 900-branch network for deposit and withdrawal
needs.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

A partnership agreement with
Vodafone also offers customers access to the bank via Apple’s
iPhone.