Barclays’ South Africa-based subsidiary, Absa,
has launched a new online banking platform based on IT vendor
Backbase’s Bank 2.0 Portal technology that will offer Absa
customers a unified dashboard to combine all their financial
data.
According to the lender the new online banking
platform will give consumers a “completely new user
experience” for digital banking.
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Head of Absa digital banking, Christo Vrey,
said that unlike traditional internet banking, Absa Online is “no
longer about just transactional requirements, but gives Absa
customers easy access to all products and services within the
group.”
Vrey added the new online banking platform is
“Web 2.0-oriented” and is designed to empower Absa’s retail
customer to be in control of their finances.
Absa new platform includes new features like
widgets that enable customers to personalise their Absa Online
experience, and several personal financial management (PFM)
tools.
Very said, “You can take all of your
relationships in the broader Absa Group, from share-trading
portfolios and unit trusts to home loans, and get a consolidated
and comprehensive view of your entire Absa portfolio.
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By GlobalData“The new Secure Messaging Service allows users
a safe and reliable way to communicate with the bank. The PFM
widget offers spend tracking, budgeting and goal setting. The
self-service widgets enable customers to easily enroll for new
products or update the bank about changes automatically.”
Absa Online has also been optimised for tablet
use and the system’s services layer will reportedly be the starting
point for the redevelopment of the bank’s WAP-based mobile banking
service later in 2012.
Backbase CEO Jouk Pleiter, said, “Now that the
platform is in place, Absa can fully benefit from having an agile
customer experience architecture, and drive faster customer
innovation along with increasing share of wallet and customer
loyalty.”
Absa is one of South Africa’s ‘Big Four’
banks, the other three being Standard Bank, First National Bank
(FNB) and Nedbank.
