The award winners were announced at the Gala Dinner on Thursday, 17 March 2016 at the Carlton Hotel Singapore.

Now in its 7th year, the RBI Asia Trailblazer Awards maintain its growth across categories including product, service, process, strategy, channel, marketing, communications and people excellence.

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Ruben Kempeneer, Regional Director for Timetric, commented: "The prestigious RBI Asia Trailblazer Awards is the only one of its kind that focuses on innovation within Asia’s competitive retail banking space. They continue to expand in reach and interest, with year-on-year growth in the number of submissions received, with participation of local and foreign banks across Asia/Pacific. Furthermore, the quality of submissions continues to be increasingly impressive, as a testament to Asia’s banks continued push to innovative and game-changing propositions in the retail banking sphere."

Retail Banker International Asia Trailblazer Awards 2016 Winners

Process and Strategy Awards:

Excellence in Loan Origination:
DBS BANK, SINGAPORE

Excellence in Collection and Debt Management:
TAISHIN BANK, TAIWAN

Excellence in Client On-Boarding and Communication:
DBS BANK

Excellence in Business Model Innovation:
DBS BANK

Excellence in Customer Centricity:
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED

Dynamic 3rd Party Partnership:
BANK MUAMALAT MALAYSIA BERHAD

Marketing and Communications Awards:

Best Social Media Marketing Campaign:
CITIBANK SINGAPORE

Best Digital Marketing Campaign:
DBS BANK

Excellence in Internal Communications:
DBS BANK

Excellence in Social Media – Customer Relations and Brand Engagement:
CTBC Bank

Best New Product, Service or Innovation Launch:
MAYBANK

Best Marketing Campaign:
DBS BANK

Products and Service Awards:

Excellence in Mass Affluent Banking:
CITIBANK SINGAPORE

Excellence in Service Innovation:
DBS BANK

Excellence in SME Banking:
DBS BANK

Best Initiative in Financial Inclusion:
HBL PAKISTAN

Best Mortgage Offering:
MAYBANK

Best Loan Offering:
MAYBANK

Best Bancassurance Product:
BANK DANAMON INDONESIA

Best Deposit Offering:
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED

Best Card Offering:
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED

Outstanding Investment Services, Retail Clients:
CITIBANK MALAYSIA

Channel Excellence Awards:

Most Innovative Branch Offering:
STANDARD CHARTERED BANK KOREA

Innovation in Service Delivery – ATM:
CTBC BANK

Excellence in Contact Centre Innovation:
DBS BANK

Excellence in Internet Banking – Cross Border:
DBS BANK

Excellence in Internet Banking – Overall:
DBS BANK

Excellence in Mobile Banking – Customization:
UNITED OVERSEAS BANK

Excellence in Mobile Banking – Overall:
UNITED OVERSEAS BANK

Excellence in Multi-Channel Integration:
AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED

People Awards:

Best Graduate Employment Scheme – Retail Banking:
ALLIANCE BANK MALAYSIA BERHAD

Best Staff Training & Development Programme:
CITIBANK SINGAPORE

Best Bank in Community Outreach Initiative:
DBS BANK

Trailblazer of the Year 2016

Trailblazer of the Year for 2016 (Individual):
DR KOSON SAPPRASERT, SIAM COMMERCIAL BANK PCL

Trailblazer of the Year for 2016 (Institution):
DBS BANK

About Retail Banker International
First published in 1980, Retail Banker International (RBI) is the only truly global publication solely focused on analysis of the retail banking sector. RBI’s briefing services provide must-have content ranging from daily news and updates to in-depth insights and retail banking analysis in critical areas including: product innovation, marketing strategies, multichannel distribution and competitor analysis.

RBI expert journalists and analysts track retail banking KPIs enabling users of its briefing services to benchmark bank performance over time against more than 100 banking and macroeconomic metrics. RBI in-house analysis is backed up by an independent editorial board of internationally renowned retail bankers, academics and consultants providing ongoing advice and comment.

About the RBI Asia Trailblazer Awards

The programme is a tribute to the best-of-breed players in retail banking in Asia Pacific. Above all, it is designed to be a fair and objective benchmark for the industry. The awards have been created to identify best practice initiatives that are setting new standards for the retail banking industry in Asia and around the world.

The judging criteria include the ability of institutions to demonstrate a clear and unique strategy to grow their business, domestically and/or regionally; banks that have made the most investment in people and systems to develop their business; banks showing the most innovation in products/services; banks with demonstrably superior client services; institutions that have strengthened and extended the global reach of their brands: and banks which have demonstrated a strong business performance.

From the nominations, two to three institutions have been short-listed for each award. The final selection was made by RBI’s judging panel, comprising independent industry experts and Timetric analysts.
For a comprehensive list of all winning institutions, or for further information on the event contact the Timetric team on events@sg.timetric.com or +65 6383 4688