Moscow-headquartered Russian Standard Bank
(RSB) is preparing to revamp its mobile banking platform and
make it more functional.
The new version of RSB’s mobile application,
Mobile Bank, will aim to give RSB cardholders the “flexibly to
manage accounts and cards at any convenient place,” the director of
acquiring department at RSB, Ivan Glazachev, told RBI.
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The revamped mobile banking platform will also
allow customers to get “exclusive offers from our partners, based
on customer location coordinates,” said Glazachev.
Glazachev added that mobile banking and mobile
technologies have huge potential in the Russian market.
“No doubts, people are becoming more and more
free and mobile every day,” said Glazachev.
VTB24,
the retail arm of Russia’s second largest lender by assets VTB, is
in the testing stages of its mobile application platform, and
is planning to launch its mobile app soon.
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By GlobalDataDmitry Kuzyakin, vice-president, head of CRM
and research department for VTB24, told RBI in October
that “Russia is absolutely ready for mobile apps.”
RSB has 23m cardholders, and the lender
launched a loyalty platform, RSB+, to reward its card customers in
October. RSB has partnered with a range of acquiring partners for
its new RSB+ loyalty scheme.
RSB is also planning to “develop and
strengthen” its branch network, added Glazachev.
“RSB is successfully developing in the
Ukranian market and, in the long-term, has plans for the CIS
market,” said Glazachev.
