Bank of the West, a San Francisco-based subsidiary of BNP Paribas, has deployed Zafin’s new miRevenue software suite, which allows it to offer relationship pricing and product bundling for its SME checking product line.
The miRevenue software will allow Bank of the West to integrate multiple platforms and business units across their retail banking division.
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The software will help the bank to increase customer centricity while improving flexibility and control for product managers.
Zafin CEO Al Karim Somji said the bank is using miRevenue to implement their customer-centric strategy.
"miRevenue will give Bank of the West Product and Relationship Managers the ability to deliver the right products, to the right clients, at the right price, resulting in a significant competitive advantage," Somji added.
Bank of the West strategy and delivery senior vice president Alexandra Roddy said client relationships are their foundation and key differentiator, and in an increasingly competitive retail banking landscape.
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By GlobalData"With miRevenue’s middleware solution, we are operating at a whole new level.
"More than ever before, we can look at products and pricing based upon a total customer view and respond to the value that our customers bring to the bank across the spectrum of rates, fees, features and services," Roddy added.
