Asda Money has partnered with marketing and
technology agency LBi to launch the new Asda Money website,
designed as a platform for Asda customers to explore and apply for
a range of financial products.

The launch of the new website – offering
credit card, motor, home and pet insurance, life insurance, travel
insurance and travel money – marks the rebranding of Asda Finance
as Asda Money, as well as the launch of the Asda Money Credit Card
offering cash-back instead of points.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Features of the new website include tools such
as a credit card cashback calculator and a currency rate ticker.
There is an entire section dedicated to travel insurance
products, optimised for mobile browsers.

Kirsty Ward, head of Asda Money, said:

“Asda Money has worked closely with LBi to
create a website that meets the values by making our financial
products and services transparent and understood by everyone.”

According to LBi, the agency has worked “in
partnership with key Asda stakeholders and partners, and assembled
a blended team of developers, user experience specialists and
creative designers to deliver a website that accurately reflects
the supermarket giants brand values and customer segments”.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Abi Ellis, creative director at LBi, said the
aim was to “help Asda customers to get even more value every day
this time, from Asda financial products” and the blended team
worked to create a simple design that enables consumers get
understand the products “at a glance”.

“We have made it easy for people to dig deeper
into the detail if they wish. Or choose to apply in an instant,”
added Ellis.