Indian private sector lender Yes Bank has partnered with online financial services company RupeeBoss.com to integrate its chatbot based platform YES mPower BOT.

The mPower BOT integration will be implemented across the bank’s multiple app and web based digital platforms to support instant loan eligibilities for its multiple loan products.

It will enable Yes Bank to cater its products to a larger customer base by utilising RupeeBoss.com’s wide network of agents and employees.

The integration will enable employees of RupeeBoss.com to cross sell Yes Bank asset products along with insurance and investment products without requiring to know all details.

Yes Bank group president and group head – branch and retail banking Rajan Pental said: “Yes Bank has always been at the forefront of digital innovation and has been constantly making efforts to further the ‘Digital India’ initiative of the government.

“Our robust digital ecosystem will allow to leverage this huge cross sell opportunity for Yes Bank and allow RupeeBoss to provide increased services to existing customers and acquire new customers as well.”

RupeeBoss.com CEO P N Shetty said: “With this association, RupeeBoss.com will be uniquely placed at the adoption and deployment of a model that blends in the best of online and offline channels, to serve both retail as well as SME customers alike.

“This marriage of convenience and assurance would make the overall customer experience all the more rich, inclusive and interactive, with much faster processing of customer enquiries enlarge.”

Following the mPower BOT integration, it will be available across various platforms including RupeeBoss.com, android distributor app Magic Finmart, RupeeBoss Business Associate app used by the Feet-On-Street/Agents and the Messenger for RupeeBoss.