Westpac rolls out 'responsible' campaign - Retail Banker International

Westpac rolls out ‘responsible’ campaign

Westpac, Australias largest banking group by branches following its acquisition of St George last year, has kicked off a major advertising campaign based around its long-standing belief in corporate social responsibility. The groups new campaign, created by agency The Campaign Palace, re-introduces an old tag Were a bank you can bank on, a throwback to when it was called the Bank of NSW Westpac is currently changing its underlying business model, decentralising management out to individual branch managers in an effort to improve customer service and cross-selling (see RBI 612).

Westpac, Australia’s largest banking
group by branches following its acquisition of St George last year,
has kicked off a major advertising campaign based around its
“long-standing belief” in corporate social responsibility.

The group’s new campaign, created by agency
The Campaign Palace, re-introduces an old tag ‘We’re a bank you can
bank on’, a throwback to when it was called the Bank of NSW.
Westpac is currently changing its underlying business model,
decentralising management out to individual branch managers in an
effort to improve customer service and cross-selling (see RBI
612).