Western Alliance Bank, a subsidiary of Western Alliance Bancorporation, has announced a strategic initiative to consolidate its various divisions under a single brand name, Western Alliance Bank.
By the end of this year, the bank will rebrand six of its divisions, which include Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank.
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However, the AmeriHome Mortgage subsidiary and the Western Alliance Trust Company will retain their existing names.
For more than ten years, Western Alliance Bank and its divisions have operated under a unified charter, offering a variety of commercial banking services and consumer products while maintaining strong client relationships through tailored service.
Initially focused on markets in the western US, the bank has expanded its reach to encompass 17 national business lines, operating 56 offices and employing more than 3,500 staff across the country.
Western Alliance Bank president and CEO Ken Vecchione said: “An exciting milestone as we continue to advance our National Commercial Bank strategy is achieving brand unity.
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By GlobalData“By year-end, the markets we serve and the clients who are so important to us will know us as one strong bank, offering unmatched industry expertise and unparalleled, best-in-class service.
“As we move forward as one brand, our clients will enjoy seamless access to specialised services available through our national business lines, delivered by people they trust.”
In 2023, Western Alliance Bank opened a new technology hub in Westerville, Ohio, investing $2.2m and creating 150 jobs.
