Commonwealth Bank of Australia (CommBank) reveals loyalty offers in association with Welcome Real-time (Welcome) and Aima.

Welcome will be deploying its Welcome XLS solutions for CommBank’s credit card loyalty scheme.

CommBank’s credit card loyalty scheme, which has recently been expanded, means that customers can redeem points at one of Australia’s retail department stores.

The bank, whose loyalty scheme is the largest in Australia, is looking to extend to other participating retailers country wide.

The technology for the loyalty solution will be hosted by Aimia.

Philippe David, CEO of Welcome Real-time said, "We’re pleased to be working with Aimia on this project. Aimia is experienced in delivering and managing loyalty services to brands across various industry sectors and we are proud to be partnering with them on this vast loyalty scheme in Australia."

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