Vietnam’s VPBank has collaborated with CleverTap, a customer engagement platform, to provide personalised banking experiences.
The collaboration is set to provide hyper-personalised experiences to the bank’s users at scale, utilising CleverTap’s customer engagement platform to gain deeper insights into customer behaviour and aspirations.
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Utilising CleverTap’s AI/ML-powered capabilities, VPBank will be able to tailor its customer interactions with precision.
VPBank, with CleverTap’s unified customer view, will be able to pinpoint high-intent users and engage them with contextual offers, aiming to increase customer lifetime value.
VPBank digital marketing head Varun Krishna said: “Partnering with CleverTap empowers us to harness advanced AI-driven insights, enabling us to engage our customers more effectively and tailor our offerings to their unique needs across digital channels.
“This collaboration not only enhances our ability to connect with customers on a deeper level but also drives sustained growth and loyalty. Together, we are committed to setting new standards in customer engagement and positioning VPBank as the most trusted and preferred bank in Vietnam.”
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By GlobalDataThe partnership represents a strategic move by VPBank to leverage technology in creating more meaningful connections with customers, driving higher conversions on products and offers through targeted campaigns.
CleverTap country manager Mai Vo said: “Vietnam’s banking sector is at the precipice of a new era of growth. Our partnership with VPBank couldn’t be timed better. With a legacy of innovation and customer-centricity, VPBank has consistently set benchmarks in the Vietnamese banking industry.
“This partnership is not only a testament to CleverTap’s expertise in driving conversion and retention but also underscores VPBank’s leadership in propelling Vietnam’s banking sector into a new era of excellence.”
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PR
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