US-based direct-to-consumer personal loans provider Upstart has introduced a Spanish version of its digital lending platform.
The move is aimed to better cater its services to the Spanish speaking population in the US.
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According to the company, it is the first online lending platform for personal loans with full support for Spanish speakers.
Around 63 million Americans are of Hispanic origin and 70% of them use Spanish as their preferred language at home, Upstart added citing Instituto Cervantes 2020 report.
The users can switch to the Spanish-language version by selecting the language option on the website homepage. It seeks to provide an end-to-end lending experience in Spanish from application to repayments.
Upstart co-founder and CEO Dave Girouard said: “Taking out a loan is an important decision and consumers deserve to be fully informed throughout the process.
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By GlobalData“By making all relevant information available to Spanish speakers in their native language, Upstart is taking another step toward making the financial system more approachable and inclusive to those who need it most.”
Founded in 2012, Upstart is an AI-driven lending platform that seeks to expand access to affordable credit in partnership with banks and credit unions.
Currently, Spanish-language loans are available through Cross River Bank with more partners expected to become onboard in future.
The platform also plans to rollout a Spanish version of its auto loan product soon.
