UniCredit’s
Bulgarian subsidiary, Bulbank, has kicked off an intensive
marketing campaign to promote a deposit initiative offering retail
savers enhanced interest rates.
Bulbank’s deposit campaign is the first marketing
initiative launched by Bulbank’s new director of retail
banking, Pasquale
Dzhamboi.
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The campaign launched on
29 March and is to continue until the end of June and offers
customers an interest rate bonus if they increase their total
deposit balance by at least 30%.
Clients will receive a
30% increase in their agreed interest rate on their account for
raising their deposits by between 30% and 49.9%.
For deposit increases of
50% to 99.9%, customers will receive a 50% increase on their
current interest rate while a doubling of the sum held on deposit
results in customers receiving double the initial interest
rate.
Dzhamboi said: “Before
taking up my post officially, I toured a number of cities around
the country and the idea of the deposit campaign is the result of
my conversations with clients and colleagues from the
bank.
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By GlobalData“Our goal is to offer
better interest rates and thus attract new customers, but mostly to
show that we value the loyalty of existing customers.”
The deposit campaign follows hot on the heels of
Bulbank fine-tuning its segmentation strategy with the launch –
timed to coincide with World Women’s Day on 8 March – of a
women-only range of products.
The suite of products, dubbed Donna, is a
package programme including women-oriented deposit, consumer and
investment loan offerings as well as a credit card and will be
offered in-branch.
