Italy’s UniCredit has kicked off its
three-year sponsorship of the UEFA Champions League club football
competition with a commitment to “position its brand at the top –
in Europe and the world – in terms of visibility and

Citing a statistic that one out of every two
European citizens follow the tournament, UniCredit’s deputy CEO.
Paolo Fiorentino. said that the competition would provide the bank
with a “premium platform” for sustainable brand growth and
represented a “major step” in the evolution of the group’s
sponsorship and marketing activities.

The bank will also start a series of social
initiatives across Europe to coincide with its sponsorship,
beginning with a tour of the Champions League trophy across the
majority of the countries where UniCredit has its core

A dedicated micro website covering all aspects
of the bank’s sponsorship will also be launched at the end of