Italian lender UniCredit is deploying FICO’s analytic technology to analyse Big Data to enhance its customer lending decisions and capital optimization.
The FICO Decision Optimizer will help the bank choose offers and terms on personal loans which increase revenue as well as customer acceptance, and in turn, creates enduring customer relationships.
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The decisions will be deployed in FICO Blaze Advisor business rules management system, UniCredit’s decision engine for origination and management of personal loans, credit cards and small business loans.
Plans are to initially implement the technology for the Italian market, though the bank has already licensed the technology for use across their retail banking network across 50 markets and 20 countries.
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