TD Bank Group has become the official sponsor and banking partner of Toronto-based Overwatch esports team Toronto Defiant.

The Defiant team participates in the league of the team-based multiplayer first-person shooter (FPS) arcade game Overwatch.

Toronto Defiant is the first esports organization to be sponsored by TD Bank.

Toronto Defiant, a member of the Overwatch league’s Atlantic North division, is the subsidiary of the OverActive Media group.

OverActive VP of global partnerships Tyler Keenan said: “Adding a national brand and globally-recognized institution like TD as a sponsor is a game-changer for our organization.

“TD has a reputation for helping to support the growth of diverse communities across our country, and it is very empowering to us that they are taking on sponsorship of this nature and entirely dedicated to our Defiant fans.”

As part of the deal, TD Bank will be the title sponsor of an online amateur Overwatch tournament this fall.

TD will also sponsor Toronto Defiant’s upcoming event ‘Fan Appreciation Weekend’, which is scheduled to begin later this week.

This fan-centric event will include a virtual watch party for Toronto Defiant versus Dallas Fuel match, an arcade tournament, meet-and-greet, giveaways, and more.

Sponsorship deals

Last week, Italy’s Intesa Sanpaolo was named as the official sponsor and banking partner of Italian football club Atalanta BC.

In May, Denmark-based esports organization Astralis Group partnered with challenger bank Lunar to launch an exclusive Astralis-branded Visa payment card.

In April, Deutsche Bank extends its sponsorship deal with German football club Eintracht.

In March, UK digital challenger Starling was named as the official banking partner of Team GB for the upcoming Tokyo Olympics.

In February, HSBC decided to terminate its sponsorship deal with British Cycling by the end of this year and CIMB became the title sponsor of premier football league Liga Super Malaysia.